Our Story
About Clean Ethic
Cleaning with a clean conscience since 2020.
Who We Are
Premium Results.
Social Responsibility.
Founded in 2020, Clean Ethic was born from a desire to transform London's cleaning industry by proving that premium results and social responsibility can go hand-in-hand. While many companies focus solely on the surface, we differentiate ourselves by obsessing over what's underneath.
We exclusively use plant-based, non-toxic products and ensure every member of our team is a valued professional paid a London Living Wage. By combining specialised technical methods — from pure-water window cleaning to bespoke fabric care — with a transparent, ethical business model, we provide more than just a service.
We offer the residents and businesses of Camden, Islington, and The City a spotless environment maintained with total integrity and a clean conscience.
Our Values
Ecological Responsibility
Every product we use is biodegradable, phosphate-free, and safe for children, pets, and London waterways. We never compromise on this.
Fair Employment
Every technician on our team is paid a London Living Wage. We believe fair pay produces exceptional work and a team that genuinely cares.
Technical Excellence
We match the cleaning method to the material — hot water extraction, cold extraction, dry cleaning — never a generic approach.
Total Transparency
No hidden charges, no upselling on the doorstep. We quote fairly, arrive on time, and leave your property better than we found it.