A valuable rug is one of the most significant textile investments in your home, and it deserves cleaning care that matches its worth. Clean Ethic's Premium Rug Cleaning service provides a bespoke treatment for every rug — from modern synthetic blends to antique hand-knotted Persians and delicate natural fibres.

We offer the convenience of on-site cleaning for robust synthetic rugs, or a professional off-site branch cleaning service for delicate, natural, and handmade pieces. Our collect and return service means we handle all the logistics — your rug is returned to your door, beautifully cleaned, within 10 calendar days.

Why Choose Clean Ethic for Rug Cleaning

Expert Fibre Protection: By identifying whether your rug requires a low-moisture or full-immersion clean, we prevent common issues like colour bleeding, shrinkage, or fringe damage.

Total Allergen Removal: Our deep-cleaning process extracts city soot, pollen, and dust mites that domestic vacuuming simply cannot reach.

Non-Toxic & Sustainable: We use only biodegradable, WoolSafe® approved detergents that are gentle on your textiles and safe for your family and pets.

Convenience Reimagined: Our Collect & Return service means you don't have to lift a finger — we handle the heavy moving and logistics for you.

Odour Neutralisation: We don't just mask smells — our organic treatments break down the bacteria causing pet or damp odours at the molecular level.

Our Process

Pre-Service Inspection

We perform a detailed fibre and dye-stability test to determine if the rug can be cleaned on-site or requires specialist off-site care.

Mechanical Dusting

Before any liquid touches the rug, we use a vibrating dusting process to remove deeply embedded grit that acts like sandpaper on rug fibres.

Bespoke Wash & Treatment

The rug is treated with an eco-friendly pH-balanced solution and then gently agitated to lift stains without compromising the weave.

Controlled Drying & Grooming

Rugs are dried in a temperature-controlled environment to prevent browning, then hand-groomed to restore the natural softness of the pile.

Key Details

Service Options

On-site cleaning for synthetic rugs, or professional off-site branch cleaning for delicate pieces.

Collection & Return

Complimentary collection and delivery — rugs returned to your door within 10 calendar days.

Suitable For

All luxury and household rugs, including delicate antique pieces and dry-clean-only fabrics.

Eco-Credentials

100% phosphate-free and biodegradable cleaning agents used throughout.

Types We Cover

Hand-Knotted & Oriental

Specialised care for Persian, Turkish, and Afghan wool or silk rugs.

Natural Plant Fibres

Professional dry-clean only methods for Sisal, Jute, and Seagrass coverings.

Modern Designer Rugs

Deep cleaning for high-pile Shag, Viscose blends, and contemporary wool rugs.

Flatweave & Kilims

Delicate handling to maintain the structural integrity of thin, woven textiles.

Rug Cleaning